To increase user engagement by improving existing features and implementing new customized solutions that could provide a platform that would service all or most of our user’s vehicle valuable information such as: crash detection and reconstruction, accident scene assistance, safe-driver leaderboards and peer comparison, car ownership experience portal, digital glovebox, car health and automated maintenance tracking, recall notifications, and automated business mileage expensing.

Collaborated with the stakeholders conducting several Usability Tests in order to evaluate the navigation of the existing product with commercial drivers as well as regular drivers. Conducted remote usability testing using screen-sharing software. Each participant was given a task to complete, which involved navigating to a specific location using the telematics app. Testers were asked to think out loud while completing the task providing feedback. 

I worked very closely with the company’s founder & CTO, CEO and Director of Operations. I was the Lead UX Designer (research, interaction design, visual design) and collaborated with the offshore Development team making sure all style guides, branding and UI components were implemented as needed.

Following the lessons we learned from improving the discoverability by making simple changes, we asked ourselves: what are the simplest changes we can make to the UI to make the experience more intuitive?

– We started by creating consistency between both iOS and Android platforms to make sure the experience was seamless across all devices. We also made the manual language buttons much more visible by changing their shape and color, and even gave it a more descriptive text label.

One Visual Language for All

The innovative and fresh design of Driveway’s White label style guide was created by challenging ourselves to bring to life a common visual language for designers and developers, based on modular design.

Our cross-portfolio goal is to present harmony and unity in our products by creating a similar visual interface experience based on strength and boldness, alongside confidence and innovation.

Designing a telematics app came with a unique set of UX challenges. Here are some of the challenges our team faced when designing these apps:

Information Overload: Telematics technology generates a lot of data and information, which can easily overwhelm users. I had to find multiple ways to present this data to our clients and users in a way that was easy to understand and act on. The goal was to render a platform on the cloud which can be easily scaled to suit the client’s needs.
Distractions: Driveway’s apps are mostly used while driving, which meant that distracted needed to be minimized. I had to make sure that the user experienced clearly covered all different states in a user journey with clear visual cues that could be quickly and easily understood.
Safety in Mind: Driveway’s apps are often used in safety-critical environments, so I had to ensure that their apps were designed with safety in mind, with features such as hands-free operation and clear, unambiguous alerts.
Data Privacy: Telematics technology generates a lot of data, which can be sensitive and private. As the Lead UX Designer I had to ensure that the app was designed with data privacy in mind, meeting all of the stakeholders privacy and clear user consent processes. 

Driveway’s patented technology combines sensor fusion, machine learning and artificial intelligence algorithms to sense car trips and driver aggressiveness without the need for plug-in hardware. Driveway’s intellectual property established the foundation for solving the hard problems that make smartphone UBI possible, including:

Scalability: The goal was to render a platform on the cloud which can be easily scaled to suit the client’s needs.
White Label: Cost effective design template for iOS and Android that get insurers to market in 90 days.
Intelligence: Our battle-tested SDK can power a partner’s mobile app behind the scenes. Drop it in and get it going.

As a result, Driveway secured the two largest smartphone telematics opportunities last year:

• Driveway’s Usage Based Insurance partnership with Telematics deal in 2017.
• Driveway selected to power California road charging pilot – could lead to 20+ million cars.
• Strong pipeline with over $100 million in annual revenue opportunity. Includes top US and global insurers.

 Driveway is now the trusted platform of choice, from start-ups to enterprises, including some of today’s largest Insurance companies.