SoumayaGreat Digital Products Don’t Happen By Accident. It all starts with an insatiable curiosity, constant observation, and a love for connecting the dots.

Most of us come into the creative field because of the sense of elation that comes with bringing our visions to life — creating something that did not exist yesterday, (even if we know that there is nothing new under the sun) and sharing it with the world.

Our goal as designer is to create designs that delight people, but in order to achieve that, we need to think deeply of the product or service’s users in order to understand their needs, and work on all the tiny details that can add the most value to them.

“Good Design takes care, planning, thought, and an understanding of how people behave”. – Don Norman